Hotel P&Ls · USALI 11th edition
The statements read, the model built, the market tested, and every uncertain line brought to you rather than guessed at.
Claude Monet, Hôtel des Roches Noires, Trouville, 1870. Musée d'Orsay
How Ella works
Every property reports its own way: its own line names, its own departments, its own idea of what belongs above the line. Ella reads the statements onto the industry's chart of accounts, builds the underwriting on top of them, and puts the plan in front of a simulated market before capital does.
01
The profit and loss statement as the property sends it: a digital PDF, with its own line names and its own layout.
02
Every line set on the USALI 11th edition chart of accounts, under the schedule and the line it belongs to.
03
The lines Ella isn't sure of are set aside for a person to decide. The confident ones stay out of the way.
04
An Excel workbook whose subtotals and totals are live formulas, ready to carry into the model.
Offerings
Upload a property's profit and loss statement as the property sends it. Ella places every line on USALI 11th edition, flags the ones it isn't sure of for review, and exports an Excel workbook whose subtotals and totals are live formulas.
Hand Ella the deal package: the offering memorandum, the trailing twelve, the STR report. It builds the operating model on the normalized statements, and every assumption in it traces back to the page it came from.
A modeled market of travelers, built from reviews, demand data and the property's own history, and grouped into the cohorts that actually fill a hotel. Test a rate, a renovation or a repositioning against them before the market does.
What Ella holds to
USALI 11th edition, the standard lenders and operators already read, rather than a house version of it.
When a line could go two ways, Ella says so and asks, rather than choosing quietly and moving on.
Subtotals and totals are formulas, so the workbook can be checked and the arithmetic can't drift.
| Pricing | Start$250per month | Enterprise$500per month |
|---|---|---|
| Plan | ||
| Seats | 1 | Up to 5, one organization |
| P&Ls included each month | 50 | 120 |
| Each additional P&L | $5 | $4 |
| Support | Priority | |
| Normalization | ||
| USALI 11th edition mapping | ||
| Review with flagged lines | ||
| Excel export with live formulas | ||
| Security | ||
| Zero-data-retention processing | ||
| Dedicated, separate data instance | — | |
| Additional security controls and review | — | |
| Get started | Contact sales |
Both plans process every statement through a zero-data-retention endpoint. Nothing you upload is kept by the model provider or used to train a model.
Start with one statement.